engagements that happen on the profile /ArgoMovie are tracked, while engagements that happen on /WarnerBrosPictures are not). Only profiles that can be attributed to the specific film contribute to the rating (i.e. version of a film’s digital presence is monitored for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. ListenFirst monitors the official digital account owned by the film on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). The Trending leaderboard surfaces the three films that tracked the largest relative growth in DAR (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR.
Festival films and other films not slated for a commercial theatrical release are excluded from this ranking cohort but available to be rated directly by ListenFirst Media. Films are rated daily from initial public announcement through 4 weeks post home entertainment street date. The Variety Weekly Top 5 and Trending leaderboards for film represent the 7-day (Wednesday – Tuesday) sum total of DAR for all US Domestic Films that have been publicly announced and slated for a commercial theatrical release. Only hashtags where conversation can be isolated to a specific film are included in the rating. Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from distributors. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all film pages (which provides a proxy for organic search volume). ListenFirst Digital Audience Ratings (DAR) – Film are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance. Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. For more on the methodology behind DAR, scroll to the bottom of the article. Provided by ListenFirst Media, DAR – Film measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia combined.
#Sad minion softball tv#
If digital engagement aligns with sales, there is no end in sight for the “Minion” mayhem, which is over five years strong.Įach week Variety publishes ListenFirst Digital Audience Ratings (DAR) – Film, a measurement of fan engagement across all the major digital platforms as it relates to film ( see the TV version here). Even the highest grossing films of the year - “Jurassic World”, “Avengers: Age of Ultron” and “Inside Out” - were unable to exceed 7 million engagements within the same campaign period.Īfter shattering “Despicable Me’s” box office records, the “Minions” continued to capture fan attention with custom holiday content, behind the scenes clips and promotion of bonus features until the film was available for at-home viewing, successfully resulting in the #1 home entertainment campaign of 2015. The home-entertainment campaign for “Minions” outpaced all other 2015 releases by a minimum of 40%. Throughout the month leading up to DVD & Blu-Ray release (12/8), “Minions” was engaged with nearly 10 million times across Facebook, Twitter, YouTube, Instagram, Tumblr, Google+ and Wikipedia. For the second week in a row, Universal’s “ Minions” ranked within the DAR-Film top five, beating out hundreds of upcoming theatrical releases by popularity.
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